{"id":12608,"date":"2026-06-30T08:00:28","date_gmt":"2026-06-30T08:00:28","guid":{"rendered":"https:\/\/my-brand.it\/mygent\/"},"modified":"2026-09-25T12:16:31","modified_gmt":"2026-09-25T12:16:31","slug":"mygent","status":"publish","type":"page","link":"https:\/\/my-brand.it\/en\/mygent\/","title":{"rendered":"MYGENT"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12608\" class=\"elementor elementor-12608 elementor-10416\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3e3362 e-flex e-con-boxed e-con e-parent\" data-id=\"e3e3362\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b60d748 e-con-full e-flex e-con e-child\" data-id=\"b60d748\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2dab0c elementor-widget elementor-widget-image\" data-id=\"c2dab0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/02\/028_DeniseScala-__DSC8297-FotoSitoWeb-1024x683.jpg\" class=\"attachment-large size-large wp-image-1671\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/02\/028_DeniseScala-__DSC8297-FotoSitoWeb-1024x683.jpg 1024w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/02\/028_DeniseScala-__DSC8297-FotoSitoWeb-300x200.jpg 300w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/02\/028_DeniseScala-__DSC8297-FotoSitoWeb-768x512.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/02\/028_DeniseScala-__DSC8297-FotoSitoWeb-600x400.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/02\/028_DeniseScala-__DSC8297-FotoSitoWeb.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f62810 e-con-full e-flex e-con e-child\" data-id=\"5f62810\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6a37a elementor-widget elementor-widget-text-editor\" data-id=\"6c6a37a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1>The MyGent Line<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9a64c9 e-flex e-con-boxed e-con e-parent\" data-id=\"e9a64c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-650e2fc elementor-widget elementor-widget-spacer\" data-id=\"650e2fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2195cb mybrand-banner e-flex e-con-boxed e-con e-parent\" data-id=\"d2195cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7cce08 mybrand-banner-title elementor-widget elementor-widget-heading\" data-id=\"f7cce08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MyGent<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40a9b5f e-flex e-con-boxed e-con e-parent\" data-id=\"40a9b5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c231680 elementor-widget elementor-widget-spacer\" data-id=\"c231680\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-478c4f4 e-flex e-con-boxed e-con e-parent\" data-id=\"478c4f4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c13d5c elementor-widget elementor-widget-text-editor\" data-id=\"6c13d5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>The MyBrand product line dedicated to men. A complete range designed to give you the opportunity to build a comprehensive brand and create a series of routines that will become essential for your customers. <\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1c1262 e-flex e-con-boxed e-con e-parent\" data-id=\"f1c1262\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dc3180b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"dc3180b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e0a2d3 elementor-widget elementor-widget-text-editor\" data-id=\"7e0a2d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Men\u2019s Texturizing Shampoo<\/h3><p>Enriched with Aloe Vera, Bamboo Extract and Red Vine Extract, it helps maintain the proper level of hydration and improve the hair\u2019s elasticity and structure. Its formula helps add body to fine hair and enhance the natural movement of wavy or curly hair, promoting more defined and long-lasting styling. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69a584f e-con-full e-flex e-con e-child\" data-id=\"69a584f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1668044 elementor-widget elementor-widget-image\" data-id=\"1668044\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_volumizzante_my_brand-200x300.jpg\" class=\"attachment-medium size-medium wp-image-2440\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_volumizzante_my_brand-200x300.jpg 200w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_volumizzante_my_brand-683x1024.jpg 683w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_volumizzante_my_brand-768x1152.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_volumizzante_my_brand-600x900.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_volumizzante_my_brand.jpg 800w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-05b93ad e-flex e-con-boxed e-con e-parent\" data-id=\"05b93ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77633b3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"77633b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8eaa20 e-flex e-con-boxed e-con e-parent\" data-id=\"c8eaa20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5da0a7e e-con-full e-flex e-con e-child\" data-id=\"5da0a7e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2da5b82 elementor-widget elementor-widget-image\" data-id=\"2da5b82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/conditioner_volumizzante_my_brand-200x300.jpg\" class=\"attachment-medium size-medium wp-image-2422\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/conditioner_volumizzante_my_brand-200x300.jpg 200w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/conditioner_volumizzante_my_brand-683x1024.jpg 683w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/conditioner_volumizzante_my_brand-768x1152.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/conditioner_volumizzante_my_brand-600x900.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/conditioner_volumizzante_my_brand.jpg 800w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4deff39 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"4deff39\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fd1ab7 elementor-widget elementor-widget-text-editor\" data-id=\"3fd1ab7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Men\u2019s Texturizing Conditioner<\/h3><p>Ideal for those who want fuller-looking, more manageable and vibrant hair. Thanks to its lightweight, high-performance formula, it helps improve softness, elasticity and control, leaving hair visibly fuller and ready for daily styling. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9359f08 e-flex e-con-boxed e-con e-parent\" data-id=\"9359f08\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80acdb0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"80acdb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cde861f e-flex e-con-boxed e-con e-parent\" data-id=\"cde861f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-905ef00 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"905ef00\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-138a842 elementor-widget elementor-widget-text-editor\" data-id=\"138a842\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Men\u2019s Daily Shampoo<\/h3><p>Designed for daily men\u2019s hair care. Its gentle action helps remove impurities and excess sebum without irritating the scalp, leaving hair fresh, lightweight and pleasantly soft to the touch. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a07792 e-con-full e-flex e-con e-child\" data-id=\"6a07792\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55e9d3c elementor-widget elementor-widget-image\" data-id=\"55e9d3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_idratante_my_brand-200x300.jpg\" class=\"attachment-medium size-medium wp-image-2439\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_idratante_my_brand-200x300.jpg 200w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_idratante_my_brand-683x1024.jpg 683w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_idratante_my_brand-768x1152.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_idratante_my_brand-600x900.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_idratante_my_brand.jpg 800w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d54ed9 e-flex e-con-boxed e-con e-parent\" data-id=\"2d54ed9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-216190d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"216190d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-609dd70 e-flex e-con-boxed e-con e-parent\" data-id=\"609dd70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-06524e8 e-con-full e-flex e-con e-child\" data-id=\"06524e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cde0305 elementor-widget elementor-widget-image\" data-id=\"cde0305\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/conditioner_idratante_my_brand-200x300.jpg\" class=\"attachment-medium size-medium wp-image-2421\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/conditioner_idratante_my_brand-200x300.jpg 200w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/conditioner_idratante_my_brand-683x1024.jpg 683w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/conditioner_idratante_my_brand-768x1152.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/conditioner_idratante_my_brand-600x900.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/conditioner_idratante_my_brand.jpg 800w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe94612 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"fe94612\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3df2ec6 elementor-widget elementor-widget-text-editor\" data-id=\"3df2ec6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Men\u2019s Daily Conditioner<\/h3><p>Ideal for frequent use and all hair types, it helps maintain the right level of hydration and improves softness after washing. Its formula helps manage the hair and reduce the feeling of dryness, leaving it lightweight and pleasant to the touch. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe46fcb e-flex e-con-boxed e-con e-parent\" data-id=\"fe46fcb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0edb512 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0edb512\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b7c883 e-flex e-con-boxed e-con e-parent\" data-id=\"1b7c883\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4f0f8d1 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"4f0f8d1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0bcb4de elementor-widget elementor-widget-text-editor\" data-id=\"0bcb4de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Men\u2019s Silver Shampoo<\/h3><p>Formulated with purple pigments to counteract unwanted yellow tones in grey, white or salt-and-pepper hair. Its action helps maintain a cooler, more even tone, enhancing the hair\u2019s natural color and leaving it looking well-groomed and radiant. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7057128 e-con-full e-flex e-con e-child\" data-id=\"7057128\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b3171b elementor-widget elementor-widget-image\" data-id=\"8b3171b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_viola_my_brand-200x300.jpg\" class=\"attachment-medium size-medium wp-image-2442\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_viola_my_brand-200x300.jpg 200w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_viola_my_brand-683x1024.jpg 683w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_viola_my_brand-768x1152.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_viola_my_brand-600x900.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_viola_my_brand.jpg 800w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8eef3a7 e-flex e-con-boxed e-con e-parent\" data-id=\"8eef3a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9ab90e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e9ab90e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59abca4 e-flex e-con-boxed e-con e-parent\" data-id=\"59abca4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-da3362d e-con-full e-flex e-con e-child\" data-id=\"da3362d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc657e3 elementor-widget elementor-widget-image\" data-id=\"bc657e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/conditioner_viola_my_brand-200x300.jpg\" class=\"attachment-medium size-medium wp-image-2424\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/conditioner_viola_my_brand-200x300.jpg 200w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/conditioner_viola_my_brand-683x1024.jpg 683w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/conditioner_viola_my_brand-768x1152.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/conditioner_viola_my_brand-600x900.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/conditioner_viola_my_brand.jpg 800w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6343ac e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"d6343ac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c60874 elementor-widget elementor-widget-text-editor\" data-id=\"9c60874\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Men\u2019s Silver Conditioner<\/h3><p>Perfect for keeping grey and white hair looking natural, even and shiny. Thanks to its neutralizing and smoothing action, it helps maintain a well-groomed, professional look, leaving hair soft, radiant and visibly healthier. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0cb5bf e-flex e-con-boxed e-con e-parent\" data-id=\"b0cb5bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11b4b0e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"11b4b0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54b3ca4 e-flex e-con-boxed e-con e-parent\" data-id=\"54b3ca4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3cebe88 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3cebe88\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f85f9c elementor-widget elementor-widget-text-editor\" data-id=\"1f85f9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Men\u2019s Black Shampoo<\/h3><p>With black activated charcoal pigments to counteract unwanted orange tones that may appear in grey, white or bleached hair. Its action helps maintain a cooler, more even tone, enhancing the hair color and giving it a well-groomed, natural look. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f04265f e-con-full e-flex e-con e-child\" data-id=\"f04265f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef28bd2 elementor-widget elementor-widget-image\" data-id=\"ef28bd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_nero_my_brand-200x300.jpg\" class=\"attachment-medium size-medium wp-image-2443\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_nero_my_brand-200x300.jpg 200w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_nero_my_brand-683x1024.jpg 683w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_nero_my_brand-768x1152.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_nero_my_brand-600x900.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_nero_my_brand.jpg 800w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38fab99 e-flex e-con-boxed e-con e-parent\" data-id=\"38fab99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06df25b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"06df25b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09f92a2 e-flex e-con-boxed e-con e-parent\" data-id=\"09f92a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d687bc2 e-con-full e-flex e-con e-child\" data-id=\"d687bc2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2735611 elementor-widget elementor-widget-image\" data-id=\"2735611\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/conditioner_nero_my_brand-200x300.jpg\" class=\"attachment-medium size-medium wp-image-2425\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/conditioner_nero_my_brand-200x300.jpg 200w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/conditioner_nero_my_brand-683x1024.jpg 683w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/conditioner_nero_my_brand-768x1152.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/conditioner_nero_my_brand-600x900.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/conditioner_nero_my_brand.jpg 800w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb9449c e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"eb9449c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bd2fd8 elementor-widget elementor-widget-text-editor\" data-id=\"9bd2fd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Men\u2019s Black Conditioner<\/h3><p>Formulated with black activated charcoal pigments to help counteract unwanted orange tones that may appear in grey, white or bleached hair. Its action helps maintain a cooler, more even tone, enhancing the hair color and promoting a natural, well-groomed appearance. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2cb8bcd e-flex e-con-boxed e-con e-parent\" data-id=\"2cb8bcd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94dbe69 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"94dbe69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e559901 e-flex e-con-boxed e-con e-parent\" data-id=\"e559901\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fffa60e e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"fffa60e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06d7885 elementor-widget elementor-widget-text-editor\" data-id=\"06d7885\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Men&#8217;s Curl Fluid<\/h3><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"663\" data-end=\"956\">Perfect for those who want defined, controlled and natural-looking curls. Thanks to its shaping and curl-enhancing action, it helps enhance the hair\u2019s natural shape and maintain its vitality, leaving hair lightweight, manageable and ready for the day. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf2cceb e-con-full e-flex e-con e-child\" data-id=\"bf2cceb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90b20e8 elementor-widget elementor-widget-image\" data-id=\"90b20e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/fluido_modellante_ravviva_ricci_my_brand-200x300.jpg\" class=\"attachment-medium size-medium wp-image-2384\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/fluido_modellante_ravviva_ricci_my_brand-200x300.jpg 200w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/fluido_modellante_ravviva_ricci_my_brand-683x1024.jpg 683w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/fluido_modellante_ravviva_ricci_my_brand-768x1152.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/fluido_modellante_ravviva_ricci_my_brand-600x900.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/fluido_modellante_ravviva_ricci_my_brand.jpg 800w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac826b9 e-flex e-con-boxed e-con e-parent\" data-id=\"ac826b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0e76d2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e0e76d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f86aae6 e-flex e-con-boxed e-con e-parent\" data-id=\"f86aae6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-208caba e-con-full e-flex e-con e-child\" data-id=\"208caba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00e3715 elementor-widget elementor-widget-image\" data-id=\"00e3715\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/olio_d_argan_my_brand-200x300.jpg\" class=\"attachment-medium size-medium wp-image-2380\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/olio_d_argan_my_brand-200x300.jpg 200w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/olio_d_argan_my_brand-683x1024.jpg 683w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/olio_d_argan_my_brand-768x1152.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/olio_d_argan_my_brand-600x900.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/olio_d_argan_my_brand.jpg 800w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64f7788 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"64f7788\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-848cb1a elementor-widget elementor-widget-text-editor\" data-id=\"848cb1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Beard Oil<\/h3><p>Perfect for completing the daily grooming and styling routine, giving the beard a neater, shinier and well-groomed appearance. A versatile treatment that helps nourish, tame and enhance the beard\u2019s natural beauty, leaving it soft and pleasant to the touch. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0d706f e-flex e-con-boxed e-con e-parent\" data-id=\"b0d706f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-574c4bf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"574c4bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c243888 e-flex e-con-boxed e-con e-parent\" data-id=\"c243888\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-12bdd95 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"12bdd95\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc657eb elementor-widget elementor-widget-text-editor\" data-id=\"fc657eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Men&#8217;s Detoxifying Shampoo<\/h3><p>Purifying and strengthening, formulated to deeply cleanse the scalp and hair, removing impurities, excess sebum and styling product residue. Its soft lather ensures effective yet gentle cleansing, helping to maintain the scalp\u2019s natural balance and a pleasant feeling of freshness. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32624bc e-con-full e-flex e-con e-child\" data-id=\"32624bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84c4385 elementor-widget elementor-widget-image\" data-id=\"84c4385\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_sensoriale_antieta_my_brand-200x300.jpg\" class=\"attachment-medium size-medium wp-image-2431\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_sensoriale_antieta_my_brand-200x300.jpg 200w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_sensoriale_antieta_my_brand-683x1024.jpg 683w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_sensoriale_antieta_my_brand-768x1152.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_sensoriale_antieta_my_brand-600x900.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_sensoriale_antieta_my_brand.jpg 800w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eec62d1 e-flex e-con-boxed e-con e-parent\" data-id=\"eec62d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fa91dd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9fa91dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2a5234 e-flex e-con-boxed e-con e-parent\" data-id=\"a2a5234\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-de66d81 e-con-full e-flex e-con e-child\" data-id=\"de66d81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02736fb elementor-widget elementor-widget-image\" data-id=\"02736fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/lacca_spray_forte_my_brand-200x300.jpg\" class=\"attachment-medium size-medium wp-image-2403\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/lacca_spray_forte_my_brand-200x300.jpg 200w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/lacca_spray_forte_my_brand-683x1024.jpg 683w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/lacca_spray_forte_my_brand-768x1152.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/lacca_spray_forte_my_brand-600x900.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/lacca_spray_forte_my_brand.jpg 800w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44118fe e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"44118fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-292e224 elementor-widget elementor-widget-text-editor\" data-id=\"292e224\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Men\u2019s Strong Hold Hairspray<\/h3><p>Formulated to provide strong, long-lasting hold while maintaining a natural, well-groomed look. Its action helps keep styling under control throughout the day, supporting the desired shape without making the hair excessively stiff. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34b1ca4 e-flex e-con-boxed e-con e-parent\" data-id=\"34b1ca4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ff59b0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6ff59b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47674ff e-flex e-con-boxed e-con e-parent\" data-id=\"47674ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-db94bd8 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"db94bd8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-241c683 elementor-widget elementor-widget-text-editor\" data-id=\"241c683\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Medium Hold Eco Hairspray<\/h3><p>The ideal choice for those looking for reliable hold in a gas-free formula for everyday use. Thanks to its gas-free formula, it allows you to easily refine and control your styling while keeping hair lightweight, manageable and natural-looking. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6daf03b e-con-full e-flex e-con e-child\" data-id=\"6daf03b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-95005ac elementor-widget elementor-widget-image\" data-id=\"95005ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/lacca_ecp_my_brand-200x300.jpg\" class=\"attachment-medium size-medium wp-image-2404\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/lacca_ecp_my_brand-200x300.jpg 200w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/lacca_ecp_my_brand-683x1024.jpg 683w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/lacca_ecp_my_brand-768x1152.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/lacca_ecp_my_brand-600x900.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/lacca_ecp_my_brand.jpg 800w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-87f0405 e-flex e-con-boxed e-con e-parent\" data-id=\"87f0405\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b3dbc8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0b3dbc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0283819 e-flex e-con-boxed e-con e-parent\" data-id=\"0283819\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1c8ecf9 e-con-full e-flex e-con e-child\" data-id=\"1c8ecf9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0956d5c elementor-widget elementor-widget-image\" data-id=\"0956d5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/mousse_volume_my_brand-200x300.jpg\" class=\"attachment-medium size-medium wp-image-2405\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/mousse_volume_my_brand-200x300.jpg 200w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/mousse_volume_my_brand-683x1024.jpg 683w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/mousse_volume_my_brand-768x1152.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/mousse_volume_my_brand-600x900.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/mousse_volume_my_brand.jpg 800w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ea409a e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"0ea409a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c741782 elementor-widget elementor-widget-text-editor\" data-id=\"c741782\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Men\u2019s Volumizing Mousse<\/h3><p>Ideal for fine, flat hair or hair that tends to lose its shape throughout the day, it helps improve styling hold and give the hair more body. The formula provides support and definition without making the hair stiff, for a neat and easily manageable look. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39e85cb e-flex e-con-boxed e-con e-parent\" data-id=\"39e85cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3283f67 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3283f67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-081c1f6 e-flex e-con-boxed e-con e-parent\" data-id=\"081c1f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-16a2a3b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"16a2a3b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b83b681 elementor-widget elementor-widget-text-editor\" data-id=\"b83b681\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Men\u2019s Eco Mousse<\/h3><p>Thanks to its volumizing and structuring action, it helps add body to the hair and improve styling control, leaving it lightweight, flexible and well-groomed. Its gas-free formula ensures easy, even application, helping to create defined styles without weighing the hair down or making it stiff. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f7c910 e-con-full e-flex e-con e-child\" data-id=\"8f7c910\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8de1ab8 elementor-widget elementor-widget-image\" data-id=\"8de1ab8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/lacca_general_3_my_brand-300x200.jpg\" class=\"attachment-medium size-medium wp-image-2402\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/lacca_general_3_my_brand-300x200.jpg 300w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/lacca_general_3_my_brand-1024x683.jpg 1024w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/lacca_general_3_my_brand-768x512.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/lacca_general_3_my_brand-600x400.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/lacca_general_3_my_brand.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a92d93e e-flex e-con-boxed e-con e-parent\" data-id=\"a92d93e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96b38f8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"96b38f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45d371f e-flex e-con-boxed e-con e-parent\" data-id=\"45d371f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7964941 e-con-full e-flex e-con e-child\" data-id=\"7964941\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f0ad26 elementor-widget elementor-widget-image\" data-id=\"8f0ad26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/02\/028_DeniseScala-__DSC8297-FotoSitoWeb-1024x683.jpg\" class=\"attachment-large size-large wp-image-1671\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/02\/028_DeniseScala-__DSC8297-FotoSitoWeb-1024x683.jpg 1024w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/02\/028_DeniseScala-__DSC8297-FotoSitoWeb-300x200.jpg 300w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/02\/028_DeniseScala-__DSC8297-FotoSitoWeb-768x512.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/02\/028_DeniseScala-__DSC8297-FotoSitoWeb-600x400.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/02\/028_DeniseScala-__DSC8297-FotoSitoWeb.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82f2ef5 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"82f2ef5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e01630f elementor-widget elementor-widget-text-editor\" data-id=\"e01630f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Men\u2019s Shine Wax<\/h3><p>Ideal for structured hairstyles, classic looks or modern styling, it provides flexible hold that maintains control without making the hair stiff. The formula helps define individual strands and enhance the shape of the haircut, leaving hair manageable and easy to restyle throughout the day. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21bac32 e-flex e-con-boxed e-con e-parent\" data-id=\"21bac32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c696c2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0c696c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20130d0 e-flex e-con-boxed e-con e-parent\" data-id=\"20130d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f3e4e1b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"f3e4e1b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-547fd01 elementor-widget elementor-widget-text-editor\" data-id=\"547fd01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Men\u2019s Matte Wax<\/h3><p>Perfect for those who want a defined yet natural look, with enhanced texture and control. Thanks to its shaping action, it helps create tousled, structured or dynamic styles, leaving hair manageable, full-bodied and with a professional matte finish. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48ce830 e-con-full e-flex e-con e-child\" data-id=\"48ce830\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-899df36 elementor-widget elementor-widget-image\" data-id=\"899df36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/02\/028_DeniseScala-__DSC8297-FotoSitoWeb-1024x683.jpg\" class=\"attachment-large size-large wp-image-1671\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/02\/028_DeniseScala-__DSC8297-FotoSitoWeb-1024x683.jpg 1024w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/02\/028_DeniseScala-__DSC8297-FotoSitoWeb-300x200.jpg 300w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/02\/028_DeniseScala-__DSC8297-FotoSitoWeb-768x512.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/02\/028_DeniseScala-__DSC8297-FotoSitoWeb-600x400.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/02\/028_DeniseScala-__DSC8297-FotoSitoWeb.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6019c9f e-flex e-con-boxed e-con e-parent\" data-id=\"6019c9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86ef951 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"86ef951\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3838dfb e-flex e-con-boxed e-con e-parent\" data-id=\"3838dfb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ef071e0 e-con-full e-flex e-con e-child\" data-id=\"ef071e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e82840 elementor-widget elementor-widget-image\" data-id=\"2e82840\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/02\/028_DeniseScala-__DSC8297-FotoSitoWeb-1024x683.jpg\" class=\"attachment-large size-large wp-image-1671\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/02\/028_DeniseScala-__DSC8297-FotoSitoWeb-1024x683.jpg 1024w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/02\/028_DeniseScala-__DSC8297-FotoSitoWeb-300x200.jpg 300w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/02\/028_DeniseScala-__DSC8297-FotoSitoWeb-768x512.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/02\/028_DeniseScala-__DSC8297-FotoSitoWeb-600x400.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/02\/028_DeniseScala-__DSC8297-FotoSitoWeb.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb7bd5f e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"bb7bd5f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0586fbc elementor-widget elementor-widget-text-editor\" data-id=\"0586fbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Men\u2019s Volumizing Powder<\/h3><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"24\" data-end=\"335\">Its ultra-lightweight texture spreads easily through the hair, helping to create natural-looking volume and greater texture right from the roots. Ideal for fine, flat or structureless hair, it helps improve styling hold and enhance the shape of the haircut. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd06a3a e-flex e-con-boxed e-con e-parent\" data-id=\"dd06a3a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cedde09 e-con-full e-flex e-con e-child\" data-id=\"cedde09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-626836a elementor-widget elementor-widget-text-editor\" data-id=\"626836a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5>You are just a few steps away from your custom product line with My Brand!<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4682011 e-con-full e-flex e-con e-child\" data-id=\"4682011\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc019b1 elementor-widget elementor-widget-button\" data-id=\"dc019b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/my-brand.it\/mio-account\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Start here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The MyGent Line MyGent The MyBrand product line dedicated to men. A complete range designed to give you the opportunity to build a comprehensive brand and create a series of routines that will become essential for your customers. Men\u2019s Texturizing Shampoo Enriched with Aloe Vera, Bamboo Extract and Red Vine Extract, it helps maintain the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12608","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/pages\/12608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/comments?post=12608"}],"version-history":[{"count":2,"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/pages\/12608\/revisions"}],"predecessor-version":[{"id":12610,"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/pages\/12608\/revisions\/12610"}],"wp:attachment":[{"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/media?parent=12608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}