{"id":1731,"date":"2026-02-18T13:22:37","date_gmt":"2026-02-18T13:22:37","guid":{"rendered":"https:\/\/my-brand.it\/the-line\/"},"modified":"2026-03-26T16:04:17","modified_gmt":"2026-03-26T16:04:17","slug":"the-line","status":"publish","type":"page","link":"https:\/\/my-brand.it\/en\/the-line\/","title":{"rendered":"The Line"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1731\" class=\"elementor elementor-1731 elementor-1147\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ceae82 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"6ceae82\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee486db elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"ee486db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/012_DeniseScala-__DSC8233-FotoSitoWeb.jpg\" class=\"attachment-full size-full wp-image-1879\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/012_DeniseScala-__DSC8233-FotoSitoWeb.jpg 1200w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/012_DeniseScala-__DSC8233-FotoSitoWeb-300x200.jpg 300w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/012_DeniseScala-__DSC8233-FotoSitoWeb-1024x683.jpg 1024w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/012_DeniseScala-__DSC8233-FotoSitoWeb-768x512.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/012_DeniseScala-__DSC8233-FotoSitoWeb-600x400.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-457c2cc e-flex e-con-boxed e-con e-parent\" data-id=\"457c2cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c1b2a69 e-con-full e-flex e-con e-child\" data-id=\"c1b2a69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-155a6e8 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"155a6e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1>My Brand products to bring your line to life.<\/h1><h3>Shampoos, treatments, styling and more. All ready to enter your salon with your brand! <\/h3><h6><strong>Choose your favorite products<\/strong><\/h6><h6><strong>Build your routines<\/strong><\/h6><h6><strong>Create your line and offer it to your clients<\/strong><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-141b42e e-con-full e-flex e-con e-child\" data-id=\"141b42e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a68177 elementor-widget elementor-widget-button\" data-id=\"3a68177\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Want to try My Brand products? Buy your Welcome Box here at half price! <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a93939 e-flex e-con-boxed e-con e-parent\" data-id=\"4a93939\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8de9068 elementor-widget elementor-widget-spacer\" data-id=\"8de9068\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-145c4b3 e-flex e-con-boxed e-con e-parent\" data-id=\"145c4b3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-319641f elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"319641f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 dir=\"auto\">Every My Brand product is designed to deliver effective results in the salon and become part of your customized product range.<\/h4><h4 dir=\"auto\">You can create an essential line or develop a complete one based on your clients\u2019 needs and your brand vision.<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b9fc64 e-flex e-con-boxed e-con e-parent\" data-id=\"4b9fc64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc64f77 elementor-widget elementor-widget-spacer\" data-id=\"dc64f77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c409446 e-flex e-con-boxed e-con e-parent\" data-id=\"c409446\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6a064ae e-con-full e-flex e-con e-child\" data-id=\"6a064ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b4a127 elementor-widget elementor-widget-image\" data-id=\"0b4a127\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/my-brand.it\/shampoo\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/DSC8623-1024x683.jpg\" class=\"attachment-large size-large wp-image-1880\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/DSC8623-1024x683.jpg 1024w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/DSC8623-300x200.jpg 300w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/DSC8623-768x512.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/DSC8623-600x400.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/DSC8623.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5f740d e-con-full e-flex e-con e-child\" data-id=\"f5f740d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f39b50 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2f39b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5 dir=\"auto\"><a href=\"https:\/\/my-brand.it\/shampoo\/\">SHAMPOO<\/a><\/h5><h6 dir=\"auto\">Professional formulas designed for daily cleansing and specific hair needs.<\/h6><h6 dir=\"auto\">The foundation of every line, ready to be personalized with your brand.<\/h6><ul dir=\"auto\"><li>Moisturizing shampoo<\/li><li>Volumizing shampoo<\/li><li>Color-maintenance shampoo<\/li><li>Purple anti-yellow shampoo<\/li><li>Black anti-orange shampoo<\/li><li>Sensory anti-aging shampoo<\/li><li>Anti-hair loss shampoo<\/li><li>Balancing shampoo<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ab3602 e-flex e-con-boxed e-con e-parent\" data-id=\"6ab3602\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c5f093 elementor-widget elementor-widget-spacer\" data-id=\"9c5f093\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81059da e-flex e-con-boxed e-con e-parent\" data-id=\"81059da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e78b5ff e-con-full e-flex e-con e-child\" data-id=\"e78b5ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f00ecb3 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"f00ecb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5 dir=\"auto\"><a href=\"https:\/\/my-brand.it\/maschere\/\">CONDITIONER<\/a><\/h5><h6 dir=\"auto\">Treatments designed to nourish, repair, and enhance every hair type, both in the salon and at home.<\/h6><ul dir=\"auto\"><li>Moisturizing conditioner<\/li><li>Volumizing conditioner<\/li><li>Color-maintenance conditioner<\/li><li>Purple anti-yellow conditioner<\/li><li>Black anti-orange conditioner<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8741404 e-con-full e-flex e-con e-child\" data-id=\"8741404\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f2366e elementor-widget elementor-widget-image\" data-id=\"6f2366e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/my-brand.it\/maschere\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/DSC8624-1024x683.jpg\" class=\"attachment-large size-large wp-image-1881\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/DSC8624-1024x683.jpg 1024w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/DSC8624-300x200.jpg 300w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/DSC8624-768x512.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/DSC8624-600x400.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/DSC8624.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-add96fe e-flex e-con-boxed e-con e-parent\" data-id=\"add96fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be1c2cd elementor-widget elementor-widget-spacer\" data-id=\"be1c2cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f79fd92 e-flex e-con-boxed e-con e-parent\" data-id=\"f79fd92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1616c44 e-con-full e-flex e-con e-child\" data-id=\"1616c44\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1248aa1 elementor-widget elementor-widget-image\" data-id=\"1248aa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/my-brand.it\/finish-styling\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/DSC8628-1024x683.jpg\" class=\"attachment-large size-large wp-image-1882\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/DSC8628-1024x683.jpg 1024w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/DSC8628-300x200.jpg 300w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/DSC8628-768x512.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/DSC8628-600x400.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/DSC8628.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d0307f e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1d0307f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0dcee99 elementor-widget elementor-widget-text-editor\" data-id=\"0dcee99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5 dir=\"auto\"><a href=\"https:\/\/my-brand.it\/finish-styling\/\">FINISH &amp; STYLING<\/a><\/h5><h6 dir=\"auto\">Products to define, protect, and complete styling, delivering professional performance and visible results.<\/h6><ul dir=\"auto\"><li>Argan oil<\/li><li>Linseed oil<\/li><li>Nourishing milk with smoothing effect<\/li><li>Curl-enhancing styling fluid<\/li><li>10-in-1 conditioner<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5dc1169 e-flex e-con-boxed e-con e-parent\" data-id=\"5dc1169\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f55c8d elementor-widget elementor-widget-spacer\" data-id=\"2f55c8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e72999b e-flex e-con-boxed e-con e-parent\" data-id=\"e72999b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6f95aa7 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"6f95aa7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2059d78 elementor-widget elementor-widget-text-editor\" data-id=\"2059d78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5 dir=\"auto\"><a href=\"https:\/\/my-brand.it\/lacche\/\">HAIRSPRAYS<\/a><\/h5><h6 dir=\"auto\">Hold, control, and reliability for every type of look, from natural to structured.<\/h6><ul dir=\"auto\"><li>Extra-strong hairspray<\/li><li>Strong eco-friendly hairspray<\/li><li>Volumizing mousse<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-845c500 e-con-full e-flex e-con e-child\" data-id=\"845c500\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-253ad71 elementor-widget elementor-widget-image\" data-id=\"253ad71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/my-brand.it\/lacche\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/007_DeniseScala-__DSC8144-FotoSitoWeb-1024x683.jpg\" class=\"attachment-large size-large wp-image-1883\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/007_DeniseScala-__DSC8144-FotoSitoWeb-1024x683.jpg 1024w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/007_DeniseScala-__DSC8144-FotoSitoWeb-300x200.jpg 300w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/007_DeniseScala-__DSC8144-FotoSitoWeb-768x512.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/007_DeniseScala-__DSC8144-FotoSitoWeb-600x400.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/007_DeniseScala-__DSC8144-FotoSitoWeb.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-108551d e-flex e-con-boxed e-con e-parent\" data-id=\"108551d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d60d51 elementor-widget elementor-widget-spacer\" data-id=\"1d60d51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b2fa7d e-flex e-con-boxed e-con e-parent\" data-id=\"8b2fa7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d26c9f0 e-con-full e-flex e-con e-child\" data-id=\"d26c9f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37bc050 elementor-widget elementor-widget-image\" data-id=\"37bc050\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/my-brand.it\/colour\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/DSC8632-1024x683.jpg\" class=\"attachment-large size-large wp-image-1884\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/DSC8632-1024x683.jpg 1024w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/DSC8632-300x200.jpg 300w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/DSC8632-768x512.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/DSC8632-600x400.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/DSC8632.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f67c46 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"8f67c46\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-528d59b elementor-widget elementor-widget-text-editor\" data-id=\"528d59b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5 dir=\"auto\"><a href=\"https:\/\/my-brand.it\/colour\/\">COLOR REGENERATOR<\/a><\/h5><h6 dir=\"auto\">Color Regenerator is the line designed to maintain and enhance color over time, protecting the hair and prolonging the results of your salon service. <span style=\"font-size: 1rem;\">Ideal for resale and for retaining clients after coloring.<\/span><\/h6><ul dir=\"auto\"><li>Gloss regenerating gel<\/li><li>Cocoa regenerating gel<\/li><li>Honey regenerating gel<\/li><li>Peach regenerating gel<\/li><li>Apricot regenerating gel<\/li><li>Light copper regenerating gel<\/li><li>Intense copper regenerating gel<\/li><li>Red regenerating gel<\/li><li>Burgundy regenerating gel<\/li><li>Plum regenerating gel<\/li><li>Purple regenerating gel<\/li><li>Blue regenerating gel<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bffb1a e-flex e-con-boxed e-con e-parent\" data-id=\"3bffb1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55553c7 elementor-widget elementor-widget-spacer\" data-id=\"55553c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e59cd2 e-flex e-con-boxed e-con e-parent\" data-id=\"7e59cd2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-675d1db e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"675d1db\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c55be7 elementor-widget elementor-widget-text-editor\" data-id=\"7c55be7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5 dir=\"auto\"><a href=\"https:\/\/my-brand.it\/life\/\">LIFE LINE<\/a><\/h5><h6 dir=\"auto\">Targeted formulas for scalp wellness and hair strengthening, designed to address specific needs.<\/h6><ul dir=\"auto\"><li>Balancing pre-wash oil<\/li><li>Balancing shampoo<\/li><li>Anti-hair loss shampoo<\/li><li>Anti-hair loss lotion<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f422f1 e-con-full e-flex e-con e-child\" data-id=\"8f422f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce1a0da elementor-widget elementor-widget-image\" data-id=\"ce1a0da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/my-brand.it\/life\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/DSC8636-1024x683.jpg\" class=\"attachment-large size-large wp-image-1885\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/DSC8636-1024x683.jpg 1024w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/DSC8636-300x200.jpg 300w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/DSC8636-768x512.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/DSC8636-600x400.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/DSC8636.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03d0be9 e-flex e-con-boxed e-con e-parent\" data-id=\"03d0be9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f11dc8 elementor-widget elementor-widget-spacer\" data-id=\"8f11dc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9875cbf e-flex e-con-boxed e-con e-parent\" data-id=\"9875cbf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f852ea2 e-con-full e-flex e-con e-child\" data-id=\"f852ea2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afee838 elementor-widget elementor-widget-image\" data-id=\"afee838\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/my-brand.it\/new-age\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/008_DeniseScala-__DSC8147-FotoSitoWeb-1024x683.jpg\" class=\"attachment-large size-large wp-image-1886\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/008_DeniseScala-__DSC8147-FotoSitoWeb-1024x683.jpg 1024w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/008_DeniseScala-__DSC8147-FotoSitoWeb-300x200.jpg 300w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/008_DeniseScala-__DSC8147-FotoSitoWeb-768x512.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/008_DeniseScala-__DSC8147-FotoSitoWeb-600x400.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/008_DeniseScala-__DSC8147-FotoSitoWeb.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a919214 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"a919214\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab09176 elementor-widget elementor-widget-text-editor\" data-id=\"ab09176\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5 dir=\"auto\"><a href=\"https:\/\/my-brand.it\/new-age\/\">NEW AGE LINE<\/a><\/h5><h6 dir=\"auto\">Treatments designed to combat the signs of aging and keep hair vital, strong, and shiny.<\/h6><ul dir=\"auto\"><li>Sensory anti-aging shampoo<\/li><li>Restructuring treatment with a botox effect<\/li><li>Anti-aging lifting-effect conditioner<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-217be78 e-flex e-con-boxed e-con e-parent\" data-id=\"217be78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e869312 elementor-widget elementor-widget-spacer\" data-id=\"e869312\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69c71c7 e-flex e-con-boxed e-con e-parent\" data-id=\"69c71c7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bc8b84d e-con-full e-flex e-con e-child\" data-id=\"bc8b84d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb6c19f elementor-widget elementor-widget-image\" data-id=\"eb6c19f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/my-brand.it\/flaconi-chiusure\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/020_DeniseScala-__DSC8266-FotoSitoWeb-1024x683.jpg\" class=\"attachment-large size-large wp-image-1887\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/020_DeniseScala-__DSC8266-FotoSitoWeb-1024x683.jpg 1024w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/020_DeniseScala-__DSC8266-FotoSitoWeb-300x200.jpg 300w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/020_DeniseScala-__DSC8266-FotoSitoWeb-768x512.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/020_DeniseScala-__DSC8266-FotoSitoWeb-600x400.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/03\/020_DeniseScala-__DSC8266-FotoSitoWeb.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b52e65 e-con-full e-flex e-con e-child\" data-id=\"1b52e65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cf2d77 elementor-widget elementor-widget-text-editor\" data-id=\"1cf2d77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><a href=\"https:\/\/my-brand.it\/flaconi-chiusure\/\">BOTTLES &amp; CAPS<\/a><\/h4><h6>Choose from the different types of bottles and caps available and create the perfect look for your brand.<\/h6><ul><li>Bomb and Cube bottles in 1000ml, 250ml, and 100ml sizes, available in Amber, White, Black, and Transparent.<\/li><li>Disk Top caps, pumps, sprays, and more, available in Black, Gold\/Black, Gold\/White, Silver\/Black, and Silver\/White.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ad1acd e-flex e-con-boxed e-con e-parent\" data-id=\"8ad1acd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5d522cf e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"5d522cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72c3341 elementor-widget elementor-widget-text-editor\" data-id=\"72c3341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Do you want to try My Brand products or start customizing your own line?<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-05cd9a2 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"05cd9a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-346ed4e e-con-full e-flex e-con e-child\" data-id=\"346ed4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3aaed46 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3aaed46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/my-brand.it\/?product=welcome-box\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try the Welcome Box here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c4232a e-con-full e-flex e-con e-child\" data-id=\"7c4232a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f6c381 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3f6c381\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/my-brand.it\/en\/my-account-2\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Start customizing your line with My Brand now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-554d48e e-con-full e-flex e-con e-child\" data-id=\"554d48e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-835722f elementor-widget elementor-widget-text-editor\" data-id=\"835722f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Access reserved for professionals. Minimum order: 6 pieces <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32f9972 e-flex e-con-boxed e-con e-parent\" data-id=\"32f9972\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-704d3c8 elementor-widget elementor-widget-spacer\" data-id=\"704d3c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>My Brand products to bring your line to life. Shampoos, treatments, styling and more. All ready to enter your salon with your brand! Choose your favorite products Build your routines Create your line and offer it to your clients Want to try My Brand products? Buy your Welcome Box here at half price! Every My [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1671,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1731","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/pages\/1731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/comments?post=1731"}],"version-history":[{"count":10,"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/pages\/1731\/revisions"}],"predecessor-version":[{"id":2020,"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/pages\/1731\/revisions\/2020"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/media\/1671"}],"wp:attachment":[{"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/media?parent=1731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}