{"id":2416,"date":"2026-03-11T13:27:52","date_gmt":"2026-03-11T13:27:52","guid":{"rendered":"https:\/\/my-brand.it\/life\/"},"modified":"2026-09-25T12:31:36","modified_gmt":"2026-09-25T12:31:36","slug":"life","status":"publish","type":"page","link":"https:\/\/my-brand.it\/en\/life\/","title":{"rendered":"MYPURE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2416\" class=\"elementor elementor-2416 elementor-1538\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0cf42df e-flex e-con-boxed e-con e-parent\" data-id=\"0cf42df\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c0ae035 e-con-full e-flex e-con e-child\" data-id=\"c0ae035\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec4d4e9 elementor-widget elementor-widget-image\" data-id=\"ec4d4e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/life_general_my_brand-1024x683.jpg\" class=\"attachment-large size-large wp-image-2411\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/life_general_my_brand-1024x683.jpg 1024w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/life_general_my_brand-300x200.jpg 300w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/life_general_my_brand-768x512.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/life_general_my_brand-600x400.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/life_general_my_brand.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11e3ed4 e-con-full e-flex e-con e-child\" data-id=\"11e3ed4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-467c886 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"467c886\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1>The MyPure Line<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8839f52 e-flex e-con-boxed e-con e-parent\" data-id=\"8839f52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1857bc0 elementor-widget elementor-widget-spacer\" data-id=\"1857bc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1b2233 mybrand-banner e-flex e-con-boxed e-con e-parent\" data-id=\"a1b2233\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e838687 mybrand-banner-title elementor-widget elementor-widget-heading\" data-id=\"e838687\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MyPure<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23fbda1 e-flex e-con-boxed e-con e-parent\" data-id=\"23fbda1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f42573e elementor-widget elementor-widget-spacer\" data-id=\"f42573e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b64e8a9 e-flex e-con-boxed e-con e-parent\" data-id=\"b64e8a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-95fb5e0 elementor-widget elementor-widget-text-editor\" data-id=\"95fb5e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>In our laboratories, we developed MyPure, a line dedicated exclusively to scalp care: products that detoxify, rebalance and stimulate the scalp thanks to their naturally derived active ingredients and essential oils. Win over your customers with these targeted scalp care products! <\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f7f7f4 e-flex e-con-boxed e-con e-parent\" data-id=\"8f7f7f4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ddda537 e-con-full e-flex e-con e-child\" data-id=\"ddda537\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da5673c elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"da5673c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Rebalancing Shampoo<\/h3><p>In synergy with the Rebalancing Oil, it nourishes, soothes and balances the scalp, helping to restore its natural protective barrier.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e3249d e-con-full e-flex e-con e-child\" data-id=\"5e3249d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3212fd6 elementor-widget elementor-widget-image\" data-id=\"3212fd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_balance_equilibrio_life_my_brand-200x300.jpg\" class=\"attachment-medium size-medium wp-image-2412\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_balance_equilibrio_life_my_brand-200x300.jpg 200w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_balance_equilibrio_life_my_brand-683x1024.jpg 683w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_balance_equilibrio_life_my_brand-768x1152.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_balance_equilibrio_life_my_brand-600x900.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_balance_equilibrio_life_my_brand.jpg 800w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff1407c e-flex e-con-boxed e-con e-parent\" data-id=\"ff1407c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8bd9f5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b8bd9f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ffa4f90 e-flex e-con-boxed e-con e-parent\" data-id=\"ffa4f90\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c98130a e-con-full e-flex e-con e-child\" data-id=\"c98130a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5fd714 elementor-widget elementor-widget-image\" data-id=\"d5fd714\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/olio_normalizzante_life_equilibrio_my_brand-200x300.jpg\" class=\"attachment-medium size-medium wp-image-2413\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/olio_normalizzante_life_equilibrio_my_brand-200x300.jpg 200w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/olio_normalizzante_life_equilibrio_my_brand-683x1024.jpg 683w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/olio_normalizzante_life_equilibrio_my_brand-768x1152.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/olio_normalizzante_life_equilibrio_my_brand-600x900.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/olio_normalizzante_life_equilibrio_my_brand.jpg 800w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3aa87a e-con-full e-flex e-con e-child\" data-id=\"e3aa87a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09c98df elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"09c98df\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Rebalancing Oil<\/h3><p>Plant oils and botanical actives provide a soothing and normalizing effect, improving scalp comfort and leaving the hair soft, luminous, and lightweight.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c9e071 e-flex e-con-boxed e-con e-parent\" data-id=\"9c9e071\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de81f70 elementor-widget elementor-widget-spacer\" data-id=\"de81f70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cae2b8b e-flex e-con-boxed e-con e-parent\" data-id=\"cae2b8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a850ffe elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a850ffe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54d3f89 e-flex e-con-boxed e-con e-parent\" data-id=\"54d3f89\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d27f1c0 e-con-full e-flex e-con e-child\" data-id=\"d27f1c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69df8fa elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"69df8fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Energizing Shampoo<\/h3><p>The combination of shampoo and lotion helps activate the scalp, promote skin micro-stimulation, and support the natural vitality of the hair follicle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6b2294 e-con-full e-flex e-con e-child\" data-id=\"f6b2294\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8acf34d elementor-widget elementor-widget-image\" data-id=\"8acf34d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_vitalizzante_energia_life_anticaduta_my_brand-200x300.jpg\" class=\"attachment-medium size-medium wp-image-2414\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_vitalizzante_energia_life_anticaduta_my_brand-200x300.jpg 200w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_vitalizzante_energia_life_anticaduta_my_brand-683x1024.jpg 683w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_vitalizzante_energia_life_anticaduta_my_brand-768x1152.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_vitalizzante_energia_life_anticaduta_my_brand-600x900.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_vitalizzante_energia_life_anticaduta_my_brand.jpg 800w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42f5a5c e-flex e-con-boxed e-con e-parent\" data-id=\"42f5a5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c621385 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c621385\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7274c16 e-flex e-con-boxed e-con e-parent\" data-id=\"7274c16\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-33be5ff e-con-full e-flex e-con e-child\" data-id=\"33be5ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cff0732 elementor-widget elementor-widget-image\" data-id=\"cff0732\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/lozione_vitalizzante_intensiva_life_energia_my_brand-200x300.jpg\" class=\"attachment-medium size-medium wp-image-2415\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/lozione_vitalizzante_intensiva_life_energia_my_brand-200x300.jpg 200w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/lozione_vitalizzante_intensiva_life_energia_my_brand-683x1024.jpg 683w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/lozione_vitalizzante_intensiva_life_energia_my_brand-768x1152.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/lozione_vitalizzante_intensiva_life_energia_my_brand-600x900.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/lozione_vitalizzante_intensiva_life_energia_my_brand.jpg 800w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1387702 e-con-full e-flex e-con e-child\" data-id=\"1387702\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a96d85 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"0a96d85\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Energizing Lotion<\/h3><p>The formula, enriched with stimulating active ingredients and refreshing essential oils, provides a pleasant sensation of freshness and helps keep the scalp supple and hydrated. This creates the ideal environment for stronger, more vibrant hair. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f90ccef e-flex e-con-boxed e-con e-parent\" data-id=\"f90ccef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ff684b elementor-widget elementor-widget-spacer\" data-id=\"1ff684b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58a32c4 e-flex e-con-boxed e-con e-parent\" data-id=\"58a32c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd0b270 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fd0b270\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7ae039 e-flex e-con-boxed e-con e-parent\" data-id=\"c7ae039\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-52443d6 e-con-full e-flex e-con e-child\" data-id=\"52443d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-798ad19 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"798ad19\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Detoxifying Shampoo<\/h3><p>Its detoxifying action helps remove residues, impurities, and buildup that can compromise hair vitality and lightness. The cleansing formula leaves the scalp feeling fresh and clean, creating the ideal conditions for brighter, more vibrant, and naturally balanced hair. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a9d7d6 e-con-full e-flex e-con e-child\" data-id=\"1a9d7d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77fb97c elementor-widget elementor-widget-image\" data-id=\"77fb97c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/02\/028_DeniseScala-__DSC8297-FotoSitoWeb-1024x683.jpg\" class=\"attachment-large size-large wp-image-1671\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/02\/028_DeniseScala-__DSC8297-FotoSitoWeb-1024x683.jpg 1024w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/02\/028_DeniseScala-__DSC8297-FotoSitoWeb-300x200.jpg 300w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/02\/028_DeniseScala-__DSC8297-FotoSitoWeb-768x512.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/02\/028_DeniseScala-__DSC8297-FotoSitoWeb-600x400.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/02\/028_DeniseScala-__DSC8297-FotoSitoWeb.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab906f6 e-flex e-con-boxed e-con e-parent\" data-id=\"ab906f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cb6cb77 e-con-full e-flex e-con e-child\" data-id=\"cb6cb77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e4a024 elementor-widget elementor-widget-text-editor\" data-id=\"7e4a024\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5>You are just a few steps away from your custom My Brand line!<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f09639a e-con-full e-flex e-con e-child\" data-id=\"f09639a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a95f8d elementor-widget elementor-widget-button\" data-id=\"8a95f8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/my-brand.it\/mio-account\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Start here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The MyPure Line MyPure In our laboratories, we developed MyPure, a line dedicated exclusively to scalp care: products that detoxify, rebalance and stimulate the scalp thanks to their naturally derived active ingredients and essential oils. Win over your customers with these targeted scalp care products! Rebalancing Shampoo In synergy with the Rebalancing Oil, it nourishes, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2411,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2416","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/pages\/2416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/comments?post=2416"}],"version-history":[{"count":4,"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/pages\/2416\/revisions"}],"predecessor-version":[{"id":12613,"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/pages\/2416\/revisions\/12613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/media\/2411"}],"wp:attachment":[{"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/media?parent=2416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}