{"id":2444,"date":"2026-03-09T16:29:51","date_gmt":"2026-03-09T16:29:51","guid":{"rendered":"https:\/\/my-brand.it\/shampoo\/"},"modified":"2026-04-16T09:50:01","modified_gmt":"2026-04-16T09:50:01","slug":"shampoo","status":"publish","type":"page","link":"https:\/\/my-brand.it\/en\/shampoo\/","title":{"rendered":"SHAMPOO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2444\" class=\"elementor elementor-2444 elementor-1473\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f92ec85 e-flex e-con-boxed e-con e-parent\" data-id=\"f92ec85\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f7535c3 e-con-full e-flex e-con e-child\" data-id=\"f7535c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5576d96 elementor-widget elementor-widget-image\" data-id=\"5576d96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_general_my_brand-1024x683.jpg\" class=\"attachment-large size-large wp-image-2400\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_general_my_brand-1024x683.jpg 1024w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_general_my_brand-300x200.jpg 300w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_general_my_brand-768x512.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_general_my_brand-600x400.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_general_my_brand.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9caad2b e-con-full e-flex e-con e-child\" data-id=\"9caad2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f58dc5 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"3f58dc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1>Shampoo<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b3bdc1 e-flex e-con-boxed e-con e-parent\" data-id=\"2b3bdc1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7259480 elementor-widget elementor-widget-spacer\" data-id=\"7259480\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b152ed5 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"b152ed5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9c80d33 e-con-full e-flex e-con e-child\" data-id=\"9c80d33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-442b0a1 elementor-widget elementor-widget-text-editor\" data-id=\"442b0a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>The shampoo<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40bd2ac e-con-full e-flex e-con e-child\" data-id=\"40bd2ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-480dca5 elementor-widget elementor-widget-text-editor\" data-id=\"480dca5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A range of shampoos that will become \u201cmust-haves\u201d in your salon!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e630bb1 e-flex e-con-boxed e-con e-parent\" data-id=\"e630bb1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81b2b60 elementor-widget elementor-widget-spacer\" data-id=\"81b2b60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb67b64 e-flex e-con-boxed e-con e-parent\" data-id=\"fb67b64\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ffb4910 e-con-full e-flex e-con e-child\" data-id=\"ffb4910\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b5c2cb elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"8b5c2cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Moisturizing shampoo<\/h3><p>A treatment designed to care for medium-thick, dry, or stressed hair. The combination of shampoo and mask provides a gentle yet effective cleansing and deep hydration, restoring softness and elasticity to the hair fiber.<br>The rich, creamy texture envelops the hair, nourishing it without weighing it down, improving manageability and leaving it visibly healthier, shinier, and easier to style. <\/p><p>Camellia oil, prickly pear oil, and hydrolyzed collagen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ceec086 e-con-full e-flex e-con e-child\" data-id=\"ceec086\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8777bdd elementor-widget elementor-widget-image\" data-id=\"8777bdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_idratante_my_brand-200x300.jpg\" class=\"attachment-medium size-medium wp-image-2439\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_idratante_my_brand-200x300.jpg 200w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_idratante_my_brand-683x1024.jpg 683w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_idratante_my_brand-768x1152.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_idratante_my_brand-600x900.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_idratante_my_brand.jpg 800w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c602b9c e-flex e-con-boxed e-con e-parent\" data-id=\"c602b9c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2f451df e-con-full e-flex e-con e-child\" data-id=\"2f451df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44ff5c7 elementor-widget elementor-widget-image\" data-id=\"44ff5c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_volumizzante_my_brand-200x300.jpg\" class=\"attachment-medium size-medium wp-image-2440\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_volumizzante_my_brand-200x300.jpg 200w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_volumizzante_my_brand-683x1024.jpg 683w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_volumizzante_my_brand-768x1152.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_volumizzante_my_brand-600x900.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_volumizzante_my_brand.jpg 800w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcea1f1 e-con-full e-flex e-con e-child\" data-id=\"fcea1f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2b0153 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"e2b0153\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Volumizing shampoo<\/h3><p>A treatment formulated to add volume and structure to fine and curly hair without weighing it down. The combination of shampoo and mask deeply cleanses while respecting the hair fiber and nourishes it with a lightweight yet highly effective texture.<br>The synergy of its natural actives envelops the hair fiber, working to deliver fullness, elasticity, definition, and hydration, leaving the hair visibly healthier and full of life. <\/p><p>Red vine, aloe vera, and bamboo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad1b9e4 e-flex e-con-boxed e-con e-parent\" data-id=\"ad1b9e4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-85b2120 e-con-full e-flex e-con e-child\" data-id=\"85b2120\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ffa772e elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"ffa772e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Color-maintenance shampoo<\/h3><p>A gentle acidic pH treatment designed to protect and prolong the intensity of cosmetic hair color. The combination of shampoo and mask gently cleanses, helping maintain vibrant reflections, seal the cuticles, and extend color longevity, leaving the hair soft, shiny, and carefully treated. <\/p><p>Bamboo, moringa oleifera, and mullein.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0bae286 e-con-full e-flex e-con e-child\" data-id=\"0bae286\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a70b50 elementor-widget elementor-widget-image\" data-id=\"4a70b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_mantenimento_colore_my_brand-200x300.jpg\" class=\"attachment-medium size-medium wp-image-2441\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_mantenimento_colore_my_brand-200x300.jpg 200w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_mantenimento_colore_my_brand-683x1024.jpg 683w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_mantenimento_colore_my_brand-768x1152.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_mantenimento_colore_my_brand-600x900.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_mantenimento_colore_my_brand.jpg 800w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9a26e0 e-flex e-con-boxed e-con e-parent\" data-id=\"e9a26e0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8b40a07 e-con-full e-flex e-con e-child\" data-id=\"8b40a07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cceab44 elementor-widget elementor-widget-image\" data-id=\"cceab44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_viola_my_brand-200x300.jpg\" class=\"attachment-medium size-medium wp-image-2442\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_viola_my_brand-200x300.jpg 200w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_viola_my_brand-683x1024.jpg 683w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_viola_my_brand-768x1152.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_viola_my_brand-600x900.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_viola_my_brand.jpg 800w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3825ff e-con-full e-flex e-con e-child\" data-id=\"a3825ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a600a88 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a600a88\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Anti-yellow purple shampoo<\/h3><p>A professional treatment with violet pigments designed to neutralize yellow tones on white, bleached, or lightened hair, leaving it perfectly bright and toned. The combination of shampoo and mask gently cleanses, nourishes the hair fiber, and enhances shine and softness, ensuring a uniform, professional result. <\/p><p>T\u00e8 verde, Acido citrico e Provitamina B5<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c56ea1 e-flex e-con-boxed e-con e-parent\" data-id=\"0c56ea1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8a3127c e-con-full e-flex e-con e-child\" data-id=\"8a3127c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eeadbf8 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"eeadbf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Anti-orange black shampoo<\/h3><p>A toning treatment designed to neutralize unwanted red-orange reflections on brown, dark brown, or lightened hair. The combination of shampoo and mask deposits cool dark pigments, keeping the color balanced and luminous, while nourishing the hair fiber to ensure softness, hydration, and a professional result. <\/p><p>Vegetal charcoal, almond oil, and brown algae.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-275464d e-con-full e-flex e-con e-child\" data-id=\"275464d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72f354b elementor-widget elementor-widget-image\" data-id=\"72f354b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_nero_my_brand-200x300.jpg\" class=\"attachment-medium size-medium wp-image-2443\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_nero_my_brand-200x300.jpg 200w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_nero_my_brand-683x1024.jpg 683w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_nero_my_brand-768x1152.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_nero_my_brand-600x900.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_nero_my_brand.jpg 800w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1754c60 e-flex e-con-boxed e-con e-parent\" data-id=\"1754c60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34a6adc elementor-widget elementor-widget-spacer\" data-id=\"34a6adc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0486a5c e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"0486a5c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-970fb06 e-con-full e-flex e-con e-child\" data-id=\"970fb06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c61d188 elementor-widget elementor-widget-text-editor\" data-id=\"c61d188\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>New Age shampoo<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7c19c5 e-con-full e-flex e-con e-child\" data-id=\"e7c19c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e3a75d elementor-widget elementor-widget-text-editor\" data-id=\"7e3a75d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A preparatory shampoo for treatments designed for fine, fragile, and thinning hair. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a8d259 e-flex e-con-boxed e-con e-parent\" data-id=\"7a8d259\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e53729b elementor-widget elementor-widget-spacer\" data-id=\"e53729b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58ebcde e-flex e-con-boxed e-con e-parent\" data-id=\"58ebcde\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7fd4e85 e-con-full e-flex e-con e-child\" data-id=\"7fd4e85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a00b4c6 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a00b4c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Sensory anti-aging shampoo<\/h3><p>Functional shampoo formulated with peppermint, panthenol, sage extracts, hydrolyzed proteins of soy, corn, and wheat, and essential amino acids.<br>Its creamy texture gently yet deeply cleanses, removing impurities and cosmetic residues without disrupting the scalp\u2019s natural balance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f406c86 e-con-full e-flex e-con e-child\" data-id=\"f406c86\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-497c20e elementor-widget elementor-widget-image\" data-id=\"497c20e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_sensoriale_antieta_my_brand-200x300.jpg\" class=\"attachment-medium size-medium wp-image-2431\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_sensoriale_antieta_my_brand-200x300.jpg 200w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_sensoriale_antieta_my_brand-683x1024.jpg 683w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_sensoriale_antieta_my_brand-768x1152.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_sensoriale_antieta_my_brand-600x900.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_sensoriale_antieta_my_brand.jpg 800w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20e9393 e-flex e-con-boxed e-con e-parent\" data-id=\"20e9393\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-776925d elementor-widget elementor-widget-spacer\" data-id=\"776925d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a87991e e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"a87991e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-de53fc5 e-con-full e-flex e-con e-child\" data-id=\"de53fc5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d40689 elementor-widget elementor-widget-text-editor\" data-id=\"2d40689\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Life shampoo<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a00a4f3 e-con-full e-flex e-con e-child\" data-id=\"a00a4f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cd7935 elementor-widget elementor-widget-text-editor\" data-id=\"8cd7935\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Life shampoos, in synergy with their oils or lotions, help create the ideal conditions for a receptive scalp and visibly more vital hair.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5095762 e-flex e-con-boxed e-con e-parent\" data-id=\"5095762\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7370d96 elementor-widget elementor-widget-spacer\" data-id=\"7370d96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e66af24 e-flex e-con-boxed e-con e-parent\" data-id=\"e66af24\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-395b98c e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"395b98c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a729f4f elementor-widget elementor-widget-text-editor\" data-id=\"a729f4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Balancing shampoo<\/h3><p>Un trattamento studiato per ristabilire il naturale comfort del cuoio capelluto e<br>sostenere il benessere della cute nel tempo. La combinazione di olio<br>normalizzante e shampoo bilanciante agisce in sinergia per nutrire, lenire e<br>riequilibrare la cute, aiutando a ripristinare la sua naturale barriera protettiva.<br>La sinergia di oli vegetali e attivi botanici svolge un\u2019azione calmante e<br>normalizzante, migliorando il comfort cutaneo e lasciando i capelli morbidi,<br>luminosi e leggeri. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-952c908 e-con-full e-flex e-con e-child\" data-id=\"952c908\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03f7032 elementor-widget elementor-widget-image\" data-id=\"03f7032\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_balance_equilibrio_life_my_brand-200x300.jpg\" class=\"attachment-medium size-medium wp-image-2412\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_balance_equilibrio_life_my_brand-200x300.jpg 200w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_balance_equilibrio_life_my_brand-683x1024.jpg 683w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_balance_equilibrio_life_my_brand-768x1152.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_balance_equilibrio_life_my_brand-600x900.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_balance_equilibrio_life_my_brand.jpg 800w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5927b9 e-flex e-con-boxed e-con e-parent\" data-id=\"a5927b9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c7d4772 e-con-full e-flex e-con e-child\" data-id=\"c7d4772\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19dea79 elementor-widget elementor-widget-image\" data-id=\"19dea79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_vitalizzante_energia_life_anticaduta_my_brand-200x300.jpg\" class=\"attachment-medium size-medium wp-image-2414\" alt=\"\" srcset=\"https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_vitalizzante_energia_life_anticaduta_my_brand-200x300.jpg 200w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_vitalizzante_energia_life_anticaduta_my_brand-683x1024.jpg 683w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_vitalizzante_energia_life_anticaduta_my_brand-768x1152.jpg 768w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_vitalizzante_energia_life_anticaduta_my_brand-600x900.jpg 600w, https:\/\/my-brand.it\/wp-content\/uploads\/2026\/04\/shampoo_vitalizzante_energia_life_anticaduta_my_brand.jpg 800w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0caea74 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"0caea74\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64dee92 elementor-widget elementor-widget-text-editor\" data-id=\"64dee92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Vitalizing shampoo<\/h3><p>A treatment designed to support scalp vitality and create the ideal conditions for stronger, more resilient hair. The combination of shampoo and lotion works in synergy to activate the scalp, promote micro-stimulation, and support the natural vitality of the follicle.<br>The formula, enriched with stimulating actives and refreshing essential oils, provides a pleasant sensation of freshness and helps keep the scalp elastic and hydrated, creating the ideal environment for healthier, more resilient hair.<br>. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e2b8c6 e-flex e-con-boxed e-con e-parent\" data-id=\"3e2b8c6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c06093a e-con-full e-flex e-con e-child\" data-id=\"c06093a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8669d58 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"8669d58\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Detox shampoo<\/h3><p>A treatment designed to deeply purify the scalp and restore its natural balance. Its detoxifying action helps remove residues, impurities, and buildup that can compromise hair vitality and lightness.<br>The cleansing formula leaves the scalp feeling fresh and clean, creating the ideal conditions for brighter, more vibrant, and naturally balanced hair. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee125f2 e-con-full e-flex e-con e-child\" data-id=\"ee125f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8dc8fda elementor-widget elementor-widget-image\" data-id=\"8dc8fda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/my-brand.it\/wp-content\/plugins\/elementor\/assets\/images\/placeholder.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc8d4a4 e-flex e-con-boxed e-con e-parent\" data-id=\"cc8d4a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b13bee6 e-con-full e-flex e-con e-child\" data-id=\"b13bee6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b10e3d3 elementor-widget elementor-widget-text-editor\" data-id=\"b10e3d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5>You are just a few steps away from your custom product line with My Brand!<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55da775 e-con-full e-flex e-con e-child\" data-id=\"55da775\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8129b55 elementor-widget elementor-widget-button\" data-id=\"8129b55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/my-brand.it\/mio-account\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Start here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Shampoo The shampoo A range of shampoos that will become \u201cmust-haves\u201d in your salon! Moisturizing shampoo A treatment designed to care for medium-thick, dry, or stressed hair. The combination of shampoo and mask provides a gentle yet effective cleansing and deep hydration, restoring softness and elasticity to the hair fiber.The rich, creamy texture envelops the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2400,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2444","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/pages\/2444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/comments?post=2444"}],"version-history":[{"count":2,"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/pages\/2444\/revisions"}],"predecessor-version":[{"id":2446,"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/pages\/2444\/revisions\/2446"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/media\/2400"}],"wp:attachment":[{"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/media?parent=2444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}