{"id":2091,"date":"2026-02-23T11:56:49","date_gmt":"2026-02-23T11:56:49","guid":{"rendered":"https:\/\/my-brand.it\/archives\/the-new-new-age-line\/"},"modified":"2026-04-13T14:14:09","modified_gmt":"2026-04-13T14:14:09","slug":"the-new-new-age-line","status":"publish","type":"post","link":"https:\/\/my-brand.it\/en\/archives\/the-new-new-age-line\/","title":{"rendered":"The new New Age line"},"content":{"rendered":"

NEW AGE: the professional anti-aging treatment for visibly fuller and more vital hair<\/strong><\/p>\n

Over time, hair changes too.
It loses density, becomes thinner, less luminous, and structurally more fragile.<\/p>\n

From this need comes NEW AGE<\/strong>, the My Brand professional system developed to counteract the signs of aging on the hair fiber and restore body, strength, and vitality to the hair.<\/p>\n

Not just a simple line, but a true advanced cosmetic treatment journey, designed to work on multiple levels: cleansing, restructuring, and maintenance.
The formulations combine functional actives, hydrolyzed proteins, and essential amino acids to visibly improve hair quality from the very first applications.<\/p>\n

NEW AGE<\/strong> is designed as a modular system, allowing the salon to customize each treatment according to the client\u2019s specific needs.<\/p>\n

The protocol is developed in three synergistic phases:<\/p>\n

1.Functional cleansing<\/strong>
The Anti-Aging Sensory Shampoo<\/strong> deeply yet gently cleanses, removing impurities and residue without disrupting the scalp\u2019s balance.
Enriched with peppermint, panthenol, sage extracts, hydrolyzed proteins and essential amino acids, it prepares the hair fiber for treatment, delivering a strengthening and revitalizing effect.<\/p>\n

2.Intensive Botox-effect treatment
The core of the system is the Intensive Botox-Effect Treatment<\/strong>, designed to work inside the hair fiber.
Thanks to its activation technology, the treatment penetrates deeply, helping to fill, compact, and increase hair thickness.
The result is a visible increase in body, density, and strength, with improved light reflection and longer-lasting color.<\/p>\n

3. Lifting and maintenance treatment<\/strong>
The protocol is completed with the Anti-Aging Lifting-Effect Treatment<\/strong>, a lightweight spray that transforms into a soft mousse upon contact with water.
It coats the hair fiber without weighing it down, immediately improving manageability, softness, and shine, with a visible lifting effect from the very first application.<\/p>\n

The result is visibly transformed hair: fuller, denser, and more luminous.
A regenerated fiber that regains structure, elasticity, and movement.<\/p>\n

NEW AGE<\/strong> is the professional answer for those who want to counteract the signs of aging on hair with a technical, modular, and results-oriented approach.<\/p>\n

Densify. Restructure. Revitalize.
This is the new age of hair. <\/p>\n

Discover all the other My Brand products here: https:\/\/my-brand.it\/la-linea\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

NEW AGE: the professional anti-aging treatment for visibly fuller and more vital hair Over time, hair changes too.It loses density, becomes thinner, less luminous, and structurally more fragile. From this need comes NEW AGE, the My Brand professional system developed to counteract the signs of aging on the hair fiber and restore body, strength, and […]<\/p>\n","protected":false},"author":1,"featured_media":1886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-senza-categoria"],"_links":{"self":[{"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/posts\/2091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/comments?post=2091"}],"version-history":[{"count":1,"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/posts\/2091\/revisions"}],"predecessor-version":[{"id":2128,"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/posts\/2091\/revisions\/2128"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/media\/1886"}],"wp:attachment":[{"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/media?parent=2091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/categories?post=2091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/my-brand.it\/en\/wp-json\/wp\/v2\/tags?post=2091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}