The MyGent Line

The MyBrand product line dedicated to men. A complete range designed to give you the opportunity to build a comprehensive brand and create a series of routines that will become essential for your customers.

Men’s Texturizing Shampoo

Enriched with Aloe Vera, Bamboo Extract and Red Vine Extract, it helps maintain the proper level of hydration and improve the hair’s elasticity and structure. Its formula helps add body to fine hair and enhance the natural movement of wavy or curly hair, promoting more defined and long-lasting styling.

Men’s Texturizing Conditioner

Ideal for those who want fuller-looking, more manageable and vibrant hair. Thanks to its lightweight, high-performance formula, it helps improve softness, elasticity and control, leaving hair visibly fuller and ready for daily styling.

Men’s Daily Shampoo

Designed for daily men’s hair care. Its gentle action helps remove impurities and excess sebum without irritating the scalp, leaving hair fresh, lightweight and pleasantly soft to the touch.

Men’s Daily Conditioner

Ideal for frequent use and all hair types, it helps maintain the right level of hydration and improves softness after washing. Its formula helps manage the hair and reduce the feeling of dryness, leaving it lightweight and pleasant to the touch.

Men’s Silver Shampoo

Formulated with purple pigments to counteract unwanted yellow tones in grey, white or salt-and-pepper hair. Its action helps maintain a cooler, more even tone, enhancing the hair’s natural color and leaving it looking well-groomed and radiant.

Men’s Silver Conditioner

Perfect for keeping grey and white hair looking natural, even and shiny. Thanks to its neutralizing and smoothing action, it helps maintain a well-groomed, professional look, leaving hair soft, radiant and visibly healthier.

Men’s Black Shampoo

With black activated charcoal pigments to counteract unwanted orange tones that may appear in grey, white or bleached hair. Its action helps maintain a cooler, more even tone, enhancing the hair color and giving it a well-groomed, natural look.

Men’s Black Conditioner

Formulated with black activated charcoal pigments to help counteract unwanted orange tones that may appear in grey, white or bleached hair. Its action helps maintain a cooler, more even tone, enhancing the hair color and promoting a natural, well-groomed appearance.

Men’s Curl Fluid

Perfect for those who want defined, controlled and natural-looking curls. Thanks to its shaping and curl-enhancing action, it helps enhance the hair’s natural shape and maintain its vitality, leaving hair lightweight, manageable and ready for the day.

Beard Oil

Perfect for completing the daily grooming and styling routine, giving the beard a neater, shinier and well-groomed appearance. A versatile treatment that helps nourish, tame and enhance the beard’s natural beauty, leaving it soft and pleasant to the touch.

Men’s Detoxifying Shampoo

Purifying and strengthening, formulated to deeply cleanse the scalp and hair, removing impurities, excess sebum and styling product residue. Its soft lather ensures effective yet gentle cleansing, helping to maintain the scalp’s natural balance and a pleasant feeling of freshness.

Men’s Strong Hold Hairspray

Formulated to provide strong, long-lasting hold while maintaining a natural, well-groomed look. Its action helps keep styling under control throughout the day, supporting the desired shape without making the hair excessively stiff.

Medium Hold Eco Hairspray

The ideal choice for those looking for reliable hold in a gas-free formula for everyday use. Thanks to its gas-free formula, it allows you to easily refine and control your styling while keeping hair lightweight, manageable and natural-looking.

Men’s Volumizing Mousse

Ideal for fine, flat hair or hair that tends to lose its shape throughout the day, it helps improve styling hold and give the hair more body. The formula provides support and definition without making the hair stiff, for a neat and easily manageable look.

Men’s Eco Mousse

Thanks to its volumizing and structuring action, it helps add body to the hair and improve styling control, leaving it lightweight, flexible and well-groomed. Its gas-free formula ensures easy, even application, helping to create defined styles without weighing the hair down or making it stiff.

Men’s Shine Wax

Ideal for structured hairstyles, classic looks or modern styling, it provides flexible hold that maintains control without making the hair stiff. The formula helps define individual strands and enhance the shape of the haircut, leaving hair manageable and easy to restyle throughout the day.

Men’s Matte Wax

Perfect for those who want a defined yet natural look, with enhanced texture and control. Thanks to its shaping action, it helps create tousled, structured or dynamic styles, leaving hair manageable, full-bodied and with a professional matte finish.

Men’s Volumizing Powder

Its ultra-lightweight texture spreads easily through the hair, helping to create natural-looking volume and greater texture right from the roots. Ideal for fine, flat or structureless hair, it helps improve styling hold and enhance the shape of the haircut.