The scalp is a barrier.
When follicles are clogged with oxidized sebum, dead cells, or environmental residues, active ingredients remain on the surface without penetrating deeply. In practice, it’s like applying water to glass: it slides off without truly working.
From this awareness comes LIFE, the new My Brand professional system dedicated to scalp wellbeing. Not just a simple line, but a structured method that works on preparation, active ingredient delivery, and long-term scalp balance.
The LIFE method is based on three fundamental actions:
Mechanical action
Targeted cleansing and exfoliation remove impurities and free the follicles, preparing the scalp to receive subsequent treatments.
Chemical-enzymatic action
Selected and balanced active ingredients work in synergy to promote optimal absorption and a targeted action.
Oxygenating action
The stimulation of microcirculation creates the ideal conditions to support vitality and balance.
Within this system, BALANCE is born, the rebalancing treatment designed to restore the scalp to its natural state of comfort.
The combination of balancing shampoo and normalizing oil works in synergy to nourish, soothe and rebalance the scalp. Thanks to the presence of plant oils and botanical actives, the treatment provides a calming and normalizing effect, helping to restore the scalp’s natural protective barrier.
The result is a healthier, balanced and more receptive scalp, and visibly softer, lighter and more luminous hair.
LIFE BALANCE is not just a treatment: it is the first step in building a professional journey that puts the scalp at the center, improving hair quality and vitality over time.
Release. Stimulate. Rebalance. Regenerate.
This is the LIFE method.
Discover LIFE ENERGY to learn more about the anti-hair loss line as well: https://my-brand.it/archives/in-arrivo-la-linea-life-energy-anticaduta/
Or discover all our products here: https://my-brand.it/la-linea/