In the professional haircare world, treatment and color are often two separate steps.
But what would happen if they could work together, in the same gesture, with the same effectiveness?
This is how Rigenera Color is born, the new My Brand system that combines reconstruction, toning and luminosity in a single treatment.
A 3-in-1 solution designed for those who want immediate results, without compromise: healthier hair, more intense color, and visible shine from the very first application.
At the heart of the formula is the PM 5.P low-molecular-weight protein complex, composed of rice, soy, wheat, corn and keratin proteins.
A synergy of active ingredients designed to penetrate deeply into the hair fiber, helping to rebuild it, repair internal bonds and restore strength, body and elasticity to the hair.
At the same time, the presence of high-purity pigments allows for toning and enhancing the color, reviving it and extending its longevity over time.
The range is available in 13 shades, designed to adapt to different needs for reflection, color maintenance and customization in the salon.
Film-forming polymers coat the hair, improving its structure and enhancing its shine.
The result is a complete treatment that not only improves the external appearance, but also works deeply on the hair’s quality.
Unwanted reflections are neutralized, the color appears more even and intense, while the hair fiber is visibly regenerated.
Stronger hair. More luminous. More alive.
Rigenera Color redefines the concept of color treatment: no longer just aesthetics, but true cosmetic performance in service of color.
Discover all the Rigenera Color shades and the other My Brand products here: https://my-brand.it/la-linea/